Promoting brand while reducing theft for Olay

For Olay, the challenge was clear: secure high-value skincare without compromising the look and feel of the brand.

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A Seamless Blend of Security and Style

Room One worked closely with Olay to develop a discreet, design-conscious solution that enhances the retail display rather than detracting from it. The result? A system that provides effective protection with zero visual clutter.

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Tailored to Brand

We didn’t just retrofit an off-the-shelf solution—we co-developed a system that mirrors Olay’s premium aesthetic, from colour-matching to fixture integration. Every detail was considered to maintain the luxurious feel of the aisle while defending against shrink.

No Locked Cabinets

Customers still have full access to the product. There's no need to call staff or wait for keys. The system protects merchandise without interrupting the beauty browsing experience—a critical factor in cosmetics retail.

Better Experience. Less Loss.

In test stores, the Olay system has already delivered tangible results, with shrinkage dropping by 26% across protected SKUs—all while elevating the presentation of Olay products on shelf.