Our long-standing relationship with Gillette demonstrates our products effectiveness over time. We have rolled out a number of permanent and temporary solutions across the UK to drive down theft.
Razor blades are among the most frequently stolen items in UK retail, with industry data showing they’re targeted in over 40% of health and beauty theft incidents. To combat this, we partnered with Gillette to deliver a tailored solution that defends against theft without compromising on brand presence or customer access.
At the heart of this strategy are two key innovations: the Thor™ Tag and UFO Hook™.
UFO Hook™
Designed to defend merchandise on the shop floor, the UFO Hook allows razor packs to be dispensed one at a time—effectively stopping bulk ‘swipe’ thefts in their tracks. Its sleek form factor was customised to reflect Gillette’s brand values, blending security with strong visual merchandising.
Thor™ Tag
At the checkout, the THOR Tag adds another layer of protection. Engineered for resilience, this intelligent tag prevents last-minute theft attempts while keeping the product easy to handle for staff and customers alike.
Customisation and Integration
Both the Thor™ Tag and UFO Hook™ are customised to align with Gillette’s brand identity—ensuring the security solution feels like a natural extension of the product.
The result? A seamless, high-impact solution that’s already shown results. In stores where this system has been deployed, razor blade theft has dropped by over 30%, giving retailers greater confidence, and customers uninterrupted access to a trusted product.
We're raising the standard of protection — without lowering the bar on experience.
